Backstage
Full festival control and fan insights
Backstage is the web console behind the app. It runs in a browser, needs no install, and your whole team can use it. From here you load the lineup, publish changes to every phone in seconds, send push notifications, and watch how the bill is landing while the festival is still on. After the festival ends, see what your fans thought of the acts without having to send a survey out.
Lineup
Manage your own lineup
Import and manage your lineup, artists, FAQs, maps and activities. A simple spreadsheet of your listings is all you need to use our intuitive import wizard. Once loaded, individual edits are simple and instantly sent to fans’ phones. Send to test users before publishing.
Publish
Changes reach every phone in seconds
A set time moves, an act drops out, a stage opens late. Edit it in Backstage and publish. Phones instantly pick up the change the next time they have a signal. When the full lineup is ready, “Announce listings live” tells everyone at once. Test it before release by adding test users so only they can see the lineup.
Push notifications
Notify fans
Compose a push message to send to all your registered festival-goers. Set-time changes, pop-up performances, weather warnings, welfare messages and more. Use it before the festival to build excitement, during and after. A history shows what went out, when and to how many users. No signal? No problem: pre-schedule notifications to trigger at a set time with no signal required.
Listing errors
Fans can report listing errors directly to you
Sometimes a genre is wrong or Spotify is linked to the wrong profile. Fans can submit an issue from the act’s page, and it comes to you in a work stack so you can work through them in order and see a record of the changes.
Stats
Your audience, measured
Every interaction is logged in Backstage: artist ratings, set list additions, app opens and time in app are all recorded. All statistics are anonymous. Watch the excitement grow as fans build their set lists, then see how the acts land.
- Leaderboard
- Every act ranked by demand and reception. Filter by day, stage, age band or gender. Export the table as CSV, for one edition or all of them.
- Explorer
- Drill into one act or one day: adds over time, reach, and how the set was rated.
- Insights
- The booking quadrant: loved before and after, rising stars, overhyped, low pull. Clashes: where the bill fought itself, by stage pairing and hour. Genre gap, slot heatmap, and year over year.
- Usage
- How many people opened the app each day, and for how long, in total.
- Activities, Tips, Genres, Stages
- The same questions asked of the rest of the programme.
Infrastructure
Powered by Google Cloud
Backstage and the app run on Google Cloud: the same infrastructure Google runs its own products on. Your festival data lives in a managed, replicated database, the app’s content is served from Google’s global edge network, and the services that publish lineups and send notifications scale automatically with demand. A whole campsite opening the app at the same moment won’t make Google break a sweat!
What you will not see
Names, emails or individual behaviour. Age band and gender are optional in the app and reported only as aggregates. The app has no adverts, no ad SDKs and no location tracking. That is a promise to your audience as much as to you. Privacy.
Stats screenshots on this page show demonstration data: a fictional festival with a blended lineup and made-up numbers.
See it with your lineup in it
Send us a sample lineup as a CSV. We’ll load it into Backstage and the app, so you see your own festival in the demo.