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Backstage

Where you run it. Where the real value is.

Backstage is the web console behind the app. It runs in a browser, needs no install, and your whole team can use it. From here you load the lineup, publish changes to every phone in seconds, send push notifications, and watch how the bill is landing while the festival is still on.

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A laptop on a camping table showing the Backstage schedule, a mug beside it
The Backstage schedule editor: stages on the left, performances by day, time, stage and artist on the right

Lineup

A CSV is enough.

Send us four columns: Date, Time, Stage, Artist. Add Category, Genre, Description and listen links if you have them. Backstage imports the file, matches each act against its artist registry and fills in what is missing: artwork, genre and Apple Music links come from iTunes automatically. Backup and restore are built in, so a bad file can be rolled back.

Festivals: years, dates and stages; publish or unpublish a listing when you are ready
Artists registry: name, genre, image, Apple Music, Spotify and bio links, kept across years
Activities, FAQ and maps managed alongside the music
Publishing a listing: choose the festival and year, import the schedule, announce it live

Publish

Changes reach every phone in seconds.

A set time moves, an act drops out, a stage opens late. Edit it in Backstage and publish. Phones pick up the change the next time they have a signal; no app-store release, no review queue, no “please update your app”. When the full lineup is ready, “Announce listings live” tells everyone at once.

Push notifications: compose a message, choose who receives it, and see the history

Push notifications

Reach the field.

Compose a message and send it to everyone, to the people attending one festival, or to one platform. Set-time changes, weather warnings, welfare messages, lost property. A history shows what went out and when.

The Stats leaderboard: every act ranked by lineup adds and reach, with filters for day, stage, age and gender

Stats

Your audience, measured.

Two things are counted. Demand: how many people added an act to their lineup and how far it reached. Reception: how the set was rated once it had happened. Both are aggregate counts and averages, never individuals.

Leaderboard
Every act ranked by demand and reception. Filter by day, stage, age band or gender. Export the table as CSV, for one edition or all of them.
Explorer
Drill into one act or one day: adds over time, reach, and how the set was rated.
Insights
The booking quadrant: loved before and after, rising stars, overhyped, low pull. Clashes: where the bill fought itself, by stage pairing and hour. Genre gap, slot heatmap, and year over year.
Usage
How many people opened the app each day, and for how long, in total.
Activities, Tips, Genres, Stages
The same questions asked of the rest of the programme.
Insights: the booking quadrant, with book again, rising stars, one and done and skip lists
Insights: the booking quadrant. Set rating against the share who would watch again, with the four lists underneath.
Leaderboard in reception mode: set average, watch-again share, raters and did-not-watch counts
Reception: how each set was rated once it had happened.
Usage: app opens, time in app, sets rated, devices by platform and a day-by-day table
Usage: who opened the app each day, and for how long.

Season report

Something to hand to your booker.

After the festival you get a season report: who used the app, what they planned, what they watched and how they rated it, with year-on-year comparison once there is a second year. It comes as a PDF for the meeting and CSVs for the spreadsheet. See a real one.

Feedback loop

Your audience tells you what is wrong.

People can report an inaccuracy from any act’s page: wrong time, wrong stage, missing act. Reports land in Backstage, where you fix the listing and publish. Beta feedback and support messages arrive the same way.

Team

Built for more than one pair of hands.

Invite your team; each person has their own login
One console, many festivals and years
Settings for the things you will want to change without asking us
We keep an eye on it through the weekend and support your audience directly

What you will not see

Names, emails or individual behaviour. Age band and gender are optional in the app and reported only as aggregates. The app has no adverts, no ad SDKs and no location tracking. That is a promise to your audience as much as to you. Privacy.

Stats screenshots on this page show demonstration data: a fictional festival with a blended lineup and made-up numbers.

See it with your lineup in it.

Send a CSV of last year’s bill and we will load it into a Backstage demo before we talk.

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